Emirates will be showcasing its premium economy seats for the first time at Arabian Travel Market 2021 (ATM). The region’s leading travel and tourism exhibition will run from May 16-19, and will be the first in-person travel industry event to take place since the onset of the pandemic.
The Emirates stand will offer travel industry visitors from over 60 countries a chance to experience the airline’s signature product and recently introduced service enhancements across every cabin class onboard its iconic A380 aircraft, and is a reminder of the elevated onboard experiences in store for travelers once they get back to the skies.
The highly anticipated Emirates premium economy seat will be on display for visitors to experience. The seat boasts an abundant pitch of up to 40 inches, and visitors trying out Emirates’ premium economy seat will also notice its generous width of 19.5 inches and ability to recline into a comfortable cradle position with ample room to stretch out.
The seats are covered in cream-colored anti-stain leather with automobile-inspired stitching details and a wood-panel finishing similar to Business Class, all designed to provide optimal comfort and support with six-way adjustable headrests, calf rests and footrests. Customers will also find other meticulous details, including easily accessible in-seat charging points, a wide dining table and side cocktail table, as well as a storage area.
Emirates will also showcase its Boeing 777-300ER game-changer First Class fully enclosed private suites exhibit, Boeing 777 Business Class seat, the newly refreshed A380 OnBoard lounge, along with other iconic products such the First Class Shower Spa and the latest version of the game-changer Economy Class seats. Across both the Emirates A380 and 777 Gamechanger products, visitors will notice new interior finishes and design details featuring the Ghaf tree motif, as well as an updated champagne color palette.
Visitors to the Emirates product exhibits will be able to try out all of the products on the stand, and all seats and surfaces will be cleaned and sanitized after each use. In keeping with ATM’s stringent health and safety protocols, the Emirates stand will operate at limited capacity at all times to ensure proper social distancing of visitors as they explore the products.
Visitors can also try out their Emirates knowledge through an interactive 60-second challenge played on a touch screen at the stand.